MIKA Lollipop Kinetic Type Video
Deliverables
38-second animation
Software
After Effects
Overview
The goal of this project was to create a kinetic typography animation of at least 30 seconds synced in some way to an audio clip. The typography was to be the focus of the design and should be presented in such a way that can be easily read in the time it is on screen. Special attention was paid to how the fonts, colors, and animations match the style of audio and contribute to the overall design.
Solution
To show MIKA’s “Lollipop” in an engaging way that matches the song, a mix of rounded, swirly, and bubbly typefaces was chosen. This video visualizes the upbeat and energetic nature of the song through bright pinks, blues, yellows, and oranges, showing the viewer a bright and candy-filled composition that makes you want to get up and dance! Speech bubbles mimic the lyrics when speech is mentioned, and candy shapes created in After Effects dance across the screen. All of these elements bring together a sugar-filled lyric video!