NPF Annual Report
Deliverables
30-page annual report
Software
Adobe Illustrator
Photoshop
InDesign
Overview
National Park Foundation needed an annual report that combines text, images, data visualization, corporate activities, performance highlights, and financial information. Presenting this information while also employing an exciting visual style that represents NPF was a crucial part of the annual report’s design.
Solution
To keep NPF’s branding consistent, the blue that is employed in brand materials was used in this report and paired with yellow, green, and orange to represent the natural parks that this organization protects. These colors alternate to show the reader that they are moving from one section of the report to the next. National parks are beautiful! To showcase the breathtaking sights of our national parks, images are consistently used at a large scale.