Normandy Flower Shop Identity
Deliverables
Identity system
Brand identity guidelines
Logo animation
Artwork files
Software
Adobe Illustrator
InDesign
Photoshop
After Effects
Overview
Normandy Flower Shop was established in the 1940s and has successfully survived in the heart of downtown Muncie since. Now the family-run business is in need of a refresh for its brand identity! They want to represent their roots as an established business in Muncie while also showing off the creative nature of flower arranging.
Solution
To refresh Normandy Flower Shop’s brand identity, inspiration was drawn from the simple shapes of its existing original logo. A fresh color palette full of exciting and bright hues to show the diversity of their services while also inviting customers of all backgrounds. A minimalist and strong typeface shows that Normandy Flower Shop is an established and reliable business while also being personal and playful.
Process
Through the use of a mind map, three design concepts were chosen for Normandy Flower Shop’s new brand identity.
Nature/Natural Elements
Focuses on the natural/floral aspect of NFS may open the logo up to options without needing the title of “Flower Shop.” This also reflects the main products they sell.
Love and Community
Flowers have long been a sign of love and adoration. Focusing on the feelings of love and community shows that NFS is active in giving back to the Muncie community.
Playful
NFS’s playful exterior and colorful interior bring a fun twist to the flower shop business in Muncie.
Inspiration was taken from the simple cut paper-like visuals from Normandy Flower Shop’s previous logo and the bright exterior of their storefront.
Final Design
The primary logo for Normandy Flower Shop will be the vertical orientation in full color. This logo shows their ties to the local community while displaying playful graphics and representing their roots as an established and professional business. It includes flowers that are featured prominently in their store front in a bouquet-like arrangement.
The secondary logo for Normandy Flower Shop will be the horizontal orientation in full color. This lockup shows the bouquet arrangement now in the “o” of Normandy. This is reserved for use when the logo is larger.
