The Downtown Farm Stand Food Truck
Deliverables
Food truck wrap
Digital menu
3 types of food packaging
Software
Adobe Illustrator
InDesign
Photoshop
Overview
The Downtown Farm Stand is an organic grocery and restaurant owned by Sara and Dave Ring, local organic farmers. Opened in 2007, the Farm Stand now has a home grocery delivery program and a cocktail lounge on its second story. It receives weekly deliveries that include organic fruits and vegetables, local pastured meats, local cheese, and much more! To expand their business, a food truck was selected to bring their products to customers all over Muncie.
Solution
To reflect the environmental commitment that The Downtown Farm Stand has to protect our environment, food wrappers were designed to be compostable and reusable. Fries/breakfast boxes are made from compostable materials and panini wraps are coated in beeswax so that the consumer can reuse the wrap when they leave the food truck.
Food Truck Wrap
Downtown Farm Stand Menu
The Downtown Farm Stand’s original menu was condensed down to their paninis, breakfast, and fries. The colors give a nod back to original branding with green referencing the fresh ingredients the Farm Stand uses in their dishes. The yellow of the panini menu reflects happiness and catches the attention of the consumer.
Food Packaging
Compostable french fries box
Panini beeswax wrap